Sales, Marketing & Customer Service training courses
Win customers and keep them with sharper selling, marketing and service skills.
Delivered in-house at your premises, as public sessions in Johannesburg, Cape Town, Durban, Pretoria, Dubai and London, or live online. Courses run 2 Days, 3 Days, 5 Days, 10 Days, from R10,000 per delegate.
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.
Customer Experience and Service Excellence
Customers judge an organisation by the sum of their experiences across every touchpoint. This course helps teams design and deliver service that builds loyalty and sets the organisation apart. Participants map customer journeys and learn practical service behaviours.
Brand Management and Positioning
A strong brand shapes how customers perceive value and choose between competitors. This course covers how to build, position, and manage a brand so that it stands for something meaningful. Delegates study brand strategy, identity, and the measurement of brand equity.
Sales Management and Team Leadership
Turning a group of salespeople into a high performing team requires more than personal selling skill. This course develops the ability to plan, coach, and lead a sales team to consistent results. Participants examine targets, pipelines, coaching, and the motivation of sales staff.
Content Marketing and Storytelling
Useful and engaging content earns attention that advertising alone cannot buy. This course teaches how to plan, create, and distribute content that attracts and retains customers. Delegates learn to craft stories, build editorial plans, and measure content performance.
Social Media Marketing and Community Building
Social platforms let organisations build direct relationships with customers at scale. This course covers how to plan and run social media that grows audiences and supports commercial goals. Participants learn content planning, engagement, and the handling of feedback in public.
Managing Difficult Customers and Complaints
How an organisation handles a complaint often matters more than the original problem. This course builds the confidence and techniques to manage upset customers and turn complaints into loyalty. Delegates practise calming tactics, empathy, and structured resolution.
Marketing Analytics and Campaign Measurement
Marketing spend deserves the same scrutiny as any other investment. This course shows how to measure marketing activity and prove its contribution to the business. Participants work with metrics, attribution, and dashboards to guide better decisions.
Retail Sales and Merchandising
In retail, the store itself is a powerful selling tool when layout and service work together. This course develops the skills to sell on the floor and present product to encourage purchase. Delegates study customer engagement, display, and the drivers of basket size.
Business Development and Lead Generation
A healthy pipeline starts long before a sales meeting, with disciplined prospecting and outreach. This course covers how to find, qualify, and engage new business opportunities. Participants build practical prospecting plans and outreach approaches.
Product Marketing and Go to Market Planning
A good product can still fail without a clear plan to bring it to market. This course covers how to position a product, define its messaging, and plan a successful launch. Delegates study segmentation, value propositions, and the coordination of a go to market plan.
Call Centre and Contact Centre Management
Contact centres sit at the frontline of customer relationships and generate rich operational data. This course covers how to run a contact centre that balances service quality with efficiency. Participants study workforce planning, quality, and the metrics that drive performance.
Marketing Communications and Public Relations
Reputation is built through consistent, well managed communication with many audiences. This course covers how to plan communications and manage relationships with media and the public. Delegates learn messaging, media handling, and communication in sensitive situations.
Pricing Strategy and Revenue Management
Price is one of the most powerful and least used levers a business has for profit. This course explains how to set and manage prices that reflect value and grow revenue. Participants study pricing methods, elasticity, and the discipline of revenue management.
Negotiation and Closing for Sales Teams
The final stage of a sale often decides both whether a deal happens and how profitable it is. This course sharpens the negotiation and closing skills of sales professionals. Delegates practise handling price pressure, trading value, and gaining commitment.
Customer Loyalty and Retention Programmes
Keeping an existing customer usually costs far less than winning a new one. This course covers how to build loyalty and design programmes that keep customers coming back. Participants study retention drivers, loyalty schemes, and the recovery of at risk customers.
Market Research and Consumer Insight
Confident marketing decisions rest on a real understanding of customers and markets. This course teaches how to plan and conduct research that produces reliable insight. Delegates study both qualitative and quantitative methods and how to turn findings into action.
Telesales and Inside Sales Techniques
Selling by phone and remote channels demands sharp communication and structure without the benefit of face to face contact. This course develops the skills to open calls, build rapport, and sell effectively at a distance. Participants practise call structure and objection handling.
Strategic Marketing Management
Marketing delivers most when it is planned as a coherent strategy rather than a series of campaigns. This extended programme takes participants from market analysis through strategy to execution and control. The longer format allows a thorough study of segmentation, positioning, planning, and measurement together.
Frontline Customer Service Skills
Every interaction with a frontline employee shapes how a customer feels about the whole organisation. This course builds the core skills that create positive service experiences. Delegates practise communication, empathy, and the handling of everyday service situations.
Tender and Proposal Writing
Most proposals are scored down for failing to answer the question rather than for weak capability. This course covers how to read a tender properly, structure a compliant response and write persuasively within the constraints of an evaluation matrix.
Customer Journey Mapping and Service Design
Customers experience an organisation as one journey while the organisation runs it as separate departments. This course covers how to map that journey from the customer's side, find where it breaks and redesign it around them.
Account Based Marketing
When a handful of accounts represent most of the revenue, mass marketing wastes most of the budget. This course covers how to select target accounts, build the intelligence to speak to them credibly and align sales and marketing behind a shared plan.
Email Marketing and Automation
Email remains the highest returning channel and the easiest to waste. This course covers list building, segmentation, sequence design and the deliverability practice that keeps messages out of the spam folder.
Sales Forecasting and Pipeline Management
Sales forecasts are routinely wrong because pipeline stages reflect optimism rather than evidence. This course covers how to define stages by buyer behaviour, qualify honestly and forecast in a way management can actually plan against.
Trade Show and Exhibition Marketing
Exhibiting costs a great deal and most of that spend is wasted on stands nobody remembers. This course covers selecting the right events, designing an engaging presence and converting the conversations into pipeline afterwards.
Referral and Word of Mouth Growth
Most businesses get their best customers by referral and have no idea how to cause another one. This course covers making word of mouth something you work at rather than something you hope for.
Merchandising and Category Management
Where a product sits and how it is presented changes what sells. This course covers category planning, space allocation and the display disciplines that lift sales per square metre.
Public Speaking for Sales and Pitches
A pitch is judged on conviction as much as content. This course builds the delivery skills that carry a sales presentation, from structuring a persuasive argument to handling the room when questions turn hostile.
Marketing on a Small Budget
Small organisations compete against larger marketing budgets by being sharper rather than louder. This course covers choosing few channels well, producing content sustainably and measuring what actually brings enquiries.
Franchise Sales and Network Development
Recruiting the wrong franchisee costs far more than an empty territory. This course covers building a franchise offer, screening applicants properly and supporting a network so that units succeed.
Customer Insight from Complaints and Feedback
Complaints are treated as incidents to close rather than evidence to learn from. This course covers coding feedback, finding patterns and turning them into changes that reduce the next month's complaints.
Selling to Government and Large Institutions
Institutional buying runs on process, committees and compliance rather than relationships alone. This course covers navigating procurement, positioning before a tender is published and building the credentials these buyers require.
Product Launch and Market Introduction
Launches fail on readiness far more than on the product itself. This course covers sequencing a launch, preparing the channels that must sell and support it, and measuring the first weeks honestly.
Managing a Sales Territory
A territory is a small business, and most representatives run it by responding to whoever calls. This course covers planning coverage, prioritising accounts and using time where it produces revenue.
Distributor and Channel Partner Management
Sales through partners means depending on people you do not employ to represent you properly. This course covers selecting distributors, supporting them and managing performance across a channel.
Customer Service Recovery and Compensation
How an organisation responds after failing a customer determines whether that customer stays. This course covers acknowledging failure, deciding remedy and giving frontline staff authority to fix things quickly.
Market Entry and Expansion Planning
Entering a new market fails on assumptions carried over from the home market. This course covers assessing a new market properly, choosing an entry mode and sizing the commitment realistically.
Corporate Social Investment and Community Relations
Community programmes create obligations and expectations that outlast the budget that funded them. This course covers designing social investment that is genuinely useful and managing the relationships around it.
Managing Customer Data and Marketing Consent
Marketing databases carry legal obligations that most marketing teams have never been trained on. This course covers collecting, using and maintaining customer data lawfully without crippling marketing activity.
Sales Compensation and Incentive Design
A commission plan is the clearest instruction a sales team ever receives, and it is usually written without anyone working out what behaviour it will actually produce. This course covers designing plans that pay for the right results.
Search Engine Optimisation for Business Websites
Most business websites are invisible in search because nobody ever decided which questions the site should answer. This course covers earning search traffic honestly, without tricks that stop working.
Influencer and Partnership Marketing
Reaching an audience through someone they already trust works until the arrangement is careless about disclosure or the partner turns out not to fit. This course covers running partnerships properly.
Sponsorship and Event Marketing
Sponsorship is often agreed because someone asked, then measured by whether the logo appeared. This course covers buying, activating and evaluating sponsorship as a marketing investment.
Customer Success Management
When customers pay continuously rather than once, the sale is only the beginning and the real work is making sure they get what they bought. This course covers running that function deliberately.