Content Marketing and Storytelling
Course overview
Useful and engaging content earns attention that advertising alone cannot buy. This course teaches how to plan, create, and distribute content that attracts and retains customers. Delegates learn to craft stories, build editorial plans, and measure content performance.
What you will gain
- Define content goals and audiences
- Build an editorial plan and calendar
- Craft stories that engage readers
- Adapt content for different formats
- Distribute content across channels
- Measure content reach and impact
Who should attend
- Content and marketing staff
- Communications professionals
- Social media managers
- Brand and campaign teams
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 16 Sep 2026 | Johannesburg | 3 Days | R13,000 | Book |
| 11 to 13 Jan 2027 | Cape Town | 3 Days | R13,000 | Book |
| 10 to 12 May 2027 | Durban | 3 Days | R13,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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