Content Marketing and Storytelling
Useful and engaging content earns attention that advertising alone cannot buy. This course teaches how to plan, create, and distribute content that attracts and retains customers. Delegates learn to craft stories, build editorial plans, and measure content performance.
Course outline
What this programme covers, module by module.
- 01Defining content goals and target audiences
- 02Building an editorial plan and content calendar
- 03Crafting stories that engage and persuade readers
- 04Adapting content across blog, video, and social formats
- 05Distributing content through owned and earned channels
- 06Measuring content reach, engagement, and conversion
- 07Aligning content to the buyer journey stages
What you will gain
- Define content goals and audiences
- Build an editorial plan and calendar
- Craft stories that engage readers
- Adapt content for different formats
- Distribute content across channels
- Measure content reach and impact
Who should attend
- Content and marketing staff
- Communications professionals
- Social media managers
- Brand and campaign teams
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 28 Oct 2026 | London | 3 Days | US$1,500 | |
| 9 to 11 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 7 to 9 Dec 2026 | Pretoria | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Durban | 3 Days | R13,000 | |
| 1 to 3 Feb 2027 | Cape Town | 3 Days | R13,000 | |
| 5 to 7 Apr 2027 | Johannesburg | 3 Days | R13,000 | |
| 14 to 16 Jun 2027 | London | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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