Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.
Course outline
What this programme covers, module by module.
- 01Setting digital marketing objectives and measurable targets
- 02Understanding search, social, email, and paid channels
- 03Planning integrated multi channel campaigns
- 04Creating content suited to each channel and stage
- 05Managing paid media budgets and bidding
- 06Measuring and optimising campaign performance
- 07Mapping the customer journey to touchpoints
What you will gain
- Set digital marketing objectives and targets
- Understand the main digital channels
- Plan integrated multi channel campaigns
- Create content suited to each channel
- Manage paid media and budgets
- Measure and optimise campaign performance
Who should attend
- Marketing managers and executives
- Digital marketing specialists
- Brand and communications staff
- Business owners and entrepreneurs
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 6 Nov 2026 | Pretoria | 5 Days | R18,000 | |
| 23 to 27 Nov 2026 | Durban | 5 Days | R18,000 | |
| 11 to 15 Jan 2027 | Cape Town | 5 Days | R18,000 | |
| 22 to 26 Feb 2027 | London | 5 Days | US$1,800 | |
| 3 to 7 May 2027 | Dubai | 5 Days | US$1,800 | |
| 12 to 16 Jul 2027 | Pretoria | 5 Days | R18,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R18,000 per delegate
- Duration
- 5 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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