Key Account Management and Growth
Course overview
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
What you will gain
- Identify and prioritise key accounts
- Map decision makers and influencers
- Build structured account plans
- Develop trusted long term relationships
- Identify opportunities to grow the account
- Measure account health and value
Who should attend
- Key and strategic account managers
- Senior sales professionals
- Business development managers
- Commercial leaders
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 18 Dec 2026 | Durban | 5 Days | R18,000 | Book |
| 12 to 16 Apr 2027 | Pretoria | 5 Days | R18,000 | Book |
| 9 to 13 Aug 2027 | Cape Town | 5 Days | R18,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.
Customer Experience and Service Excellence
Customers judge an organisation by the sum of their experiences across every touchpoint. This course helps teams design and deliver service that builds loyalty and sets the organisation apart. Participants map customer journeys and learn practical service behaviours.