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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service
Content Marketing and Storytelling
Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview
Useful and engaging content earns attention that advertising alone cannot buy. This course teaches how to plan, create, and distribute content that attracts and retains customers. Delegates learn to craft stories, build editorial plans, and measure content performance.
What you will be able to do
- Define content goals and audiences
- Build an editorial plan and calendar
- Craft stories that engage readers
- Adapt content for different formats
- Distribute content across channels
- Measure content reach and impact
Who should attend
- Content and marketing staff
- Communications professionals
- Social media managers
- Brand and campaign teams
Course outline
01
Defining content goals and target audiences
02
Building an editorial plan and content calendar
03
Crafting stories that engage and persuade readers
04
Adapting content across blog, video, and social formats
05
Distributing content through owned and earned channels
06
Measuring content reach, engagement, and conversion
07
Aligning content to the buyer journey stages
Upcoming public sessions
| Dates | Venue | Duration | Fee per delegate |
|---|---|---|---|
| 26 to 28 Oct 2026 | London | 3 Days | US$1,500 |
| 9 to 11 Nov 2026 | Dubai | 3 Days | US$1,500 |
| 7 to 9 Dec 2026 | Pretoria | 3 Days | R13,000 |
| 11 to 13 Jan 2027 | Durban | 3 Days | R13,000 |
| 1 to 3 Feb 2027 | Cape Town | 3 Days | R13,000 |
| 5 to 7 Apr 2027 | Johannesburg | 3 Days | R13,000 |
| 14 to 16 Jun 2027 | London | 3 Days | US$1,500 |
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote
Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.
EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673 · training@eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za