Influencer and Partnership Marketing
Reaching an audience through someone they already trust works until the arrangement is careless about disclosure or the partner turns out not to fit. This course covers running partnerships properly.
Course outline
What this programme covers, module by module.
- 01Borrowing trust that somebody else built
- 02Choosing partners by audience fit rather than follower count
- 03Verifying reach, engagement and inflated claims
- 04Briefs, deliverables, usage rights and exclusivity
- 05Disclosure rules and where the liability sits
- 06Co marketing and partnerships between businesses
- 07Attribution, measurement and deciding whether to renew
What you will gain
- Choose partners whose audience is genuinely yours
- Check reach claims before paying for them
- Agree deliverables, usage rights and exclusivity
- Meet disclosure and advertising rules
- Run co marketing partnerships with other businesses
- Measure what a partnership actually returned
Who should attend
- Marketing managers and coordinators
- Brand and communications staff
- Business owners considering partnerships
- Agency staff managing creators
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Cape Town | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 30 Nov to 1 Dec 2026 | London | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Dubai | 2 Days | US$1,100 | |
| 25 to 26 Jan 2027 | Pretoria | 2 Days | R10,000 | |
| 12 to 13 Apr 2027 | Durban | 2 Days | R10,000 | |
| 14 to 15 Jun 2027 | Cape Town | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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