Managing Customer Data and Marketing Consent
Marketing databases carry legal obligations that most marketing teams have never been trained on. This course covers collecting, using and maintaining customer data lawfully without crippling marketing activity.
Course outline
What this programme covers, module by module.
- 01Marketing databases and the duties attached to them
- 02Lawful basis for marketing and where consent is required
- 03Obtaining and recording consent that stands up
- 04Opt outs, preferences and honouring them reliably
- 05Direct marketing rules by channel
- 06Data quality, decay and removing stale records
- 07Customer access, correction and deletion requests
What you will gain
- Collect customer data with a lawful basis
- Obtain and record consent that stands up
- Honour opt outs and preferences reliably
- Maintain data quality and remove stale records
- Apply the rules to direct marketing channels
- Respond to customer data requests correctly
Who should attend
- Marketing and customer database staff
- Digital and campaign managers
- Compliance staff supporting marketing
- Customer relationship management administrators
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 27 Oct 2026 | Cape Town | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 24 to 25 Nov 2026 | London | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Dubai | 2 Days | US$1,100 | |
| 22 to 23 Feb 2027 | Pretoria | 2 Days | R10,000 | |
| 27 to 28 Apr 2027 | Durban | 2 Days | R10,000 | |
| 5 to 6 Jul 2027 | Cape Town | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.