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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Managing Customer Data and Marketing Consent

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Marketing databases carry legal obligations that most marketing teams have never been trained on. This course covers collecting, using and maintaining customer data lawfully without crippling marketing activity.

What you will be able to do
  • Collect customer data with a lawful basis
  • Obtain and record consent that stands up
  • Honour opt outs and preferences reliably
  • Maintain data quality and remove stale records
  • Apply the rules to direct marketing channels
  • Respond to customer data requests correctly
Who should attend
  • Marketing and customer database staff
  • Digital and campaign managers
  • Compliance staff supporting marketing
  • Customer relationship management administrators
Course outline
01
Marketing databases and the duties attached to them
02
Lawful basis for marketing and where consent is required
03
Obtaining and recording consent that stands up
04
Opt outs, preferences and honouring them reliably
05
Direct marketing rules by channel
06
Data quality, decay and removing stale records
07
Customer access, correction and deletion requests
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 27 Oct 2026Cape Town2 DaysR10,000
16 to 17 Nov 2026Johannesburg2 DaysR10,000
24 to 25 Nov 2026London2 DaysUS$1,100
11 to 12 Jan 2027Dubai2 DaysUS$1,100
22 to 23 Feb 2027Pretoria2 DaysR10,000
27 to 28 Apr 2027Durban2 DaysR10,000
5 to 6 Jul 2027Cape Town2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za