Email Marketing and Automation
Email remains the highest returning channel and the easiest to waste. This course covers list building, segmentation, sequence design and the deliverability practice that keeps messages out of the spam folder.
Course outline
What this programme covers, module by module.
- 01Why email still outperforms and how it gets wasted
- 02Permission, consent and lawful list building
- 03Segmentation and relevance
- 04Sequence and campaign design
- 05Subject lines, copy and calls to action
- 06Deliverability, sender reputation and spam traps
- 07Measurement, testing and iterating on evidence
What you will gain
- Build and maintain a permission based list lawfully
- Segment audiences so messages stay relevant
- Design sequences that move recipients towards action
- Write subject lines and copy that get opened and read
- Protect deliverability and sender reputation
- Measure performance and improve on evidence
Who should attend
- Marketing and communications staff
- Digital marketing specialists
- Small business owners
- Customer retention and loyalty teams
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Pretoria | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | Durban | 2 Days | R10,000 | |
| 7 to 8 Dec 2026 | Cape Town | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Johannesburg | 2 Days | R10,000 | |
| 8 to 9 Mar 2027 | London | 2 Days | US$1,100 | |
| 3 to 4 May 2027 | Dubai | 2 Days | US$1,100 | |
| 12 to 13 Jul 2027 | Pretoria | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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