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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Email Marketing and Automation

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Email remains the highest returning channel and the easiest to waste. This course covers list building, segmentation, sequence design and the deliverability practice that keeps messages out of the spam folder.

What you will be able to do
  • Build and maintain a permission based list lawfully
  • Segment audiences so messages stay relevant
  • Design sequences that move recipients towards action
  • Write subject lines and copy that get opened and read
  • Protect deliverability and sender reputation
  • Measure performance and improve on evidence
Who should attend
  • Marketing and communications staff
  • Digital marketing specialists
  • Small business owners
  • Customer retention and loyalty teams
Course outline
01
Why email still outperforms and how it gets wasted
02
Permission, consent and lawful list building
03
Segmentation and relevance
04
Sequence and campaign design
05
Subject lines, copy and calls to action
06
Deliverability, sender reputation and spam traps
07
Measurement, testing and iterating on evidence
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 3 Nov 2026Pretoria2 DaysR10,000
16 to 17 Nov 2026Durban2 DaysR10,000
7 to 8 Dec 2026Cape Town2 DaysR10,000
11 to 12 Jan 2027Johannesburg2 DaysR10,000
8 to 9 Mar 2027London2 DaysUS$1,100
3 to 4 May 2027Dubai2 DaysUS$1,100
12 to 13 Jul 2027Pretoria2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za