Strategic Marketing Management
Course overview
Marketing delivers most when it is planned as a coherent strategy rather than a series of campaigns. This extended programme takes participants from market analysis through strategy to execution and control. The longer format allows a thorough study of segmentation, positioning, planning, and measurement together.
What you will gain
- Analyse markets, customers, and competitors
- Develop segmentation and targeting
- Craft positioning and brand strategy
- Build an integrated marketing plan
- Coordinate the marketing mix
- Measure and control marketing performance
Who should attend
- Senior marketing managers
- Marketing and brand leaders
- Business unit managers
- Aspiring marketing directors
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 9 to 20 Nov 2026 | Pretoria | 10 Days | R32,000 | Book |
| 8 to 19 Mar 2027 | Dubai | 10 Days | US$3,300 | Book |
| 12 to 23 Jul 2027 | Durban | 10 Days | R32,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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