Strategic Marketing Management
Marketing delivers most when it is planned as a coherent strategy rather than a series of campaigns. This extended programme takes participants from market analysis through strategy to execution and control. The longer format allows a thorough study of segmentation, positioning, planning, and measurement together.
Course outline
What this programme covers, module by module.
- 01Analysing markets, customers, and competitors in depth
- 02Developing segmentation and targeting choices
- 03Crafting positioning and supporting brand strategy
- 04Building an integrated marketing plan and budget
- 05Coordinating the full marketing mix
- 06Measuring and controlling marketing performance
- 07Linking marketing strategy to corporate goals
What you will gain
- Analyse markets, customers, and competitors
- Develop segmentation and targeting
- Craft positioning and brand strategy
- Build an integrated marketing plan
- Coordinate the marketing mix
- Measure and control marketing performance
Who should attend
- Senior marketing managers
- Marketing and brand leaders
- Business unit managers
- Aspiring marketing directors
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 13 Nov 2026 | Dubai | 10 Days | US$3,300 | |
| 16 to 27 Nov 2026 | Pretoria | 10 Days | R32,000 | |
| 30 Nov to 11 Dec 2026 | Durban | 10 Days | R32,000 | |
| 11 to 22 Jan 2027 | Cape Town | 10 Days | R32,000 | |
| 8 to 19 Feb 2027 | Johannesburg | 10 Days | R32,000 | |
| 12 to 23 Apr 2027 | London | 10 Days | US$3,300 | |
| 21 Jun to 2 Jul 2027 | Dubai | 10 Days | US$3,300 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R32,000 per delegate
- Duration
- 10 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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