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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Strategic Marketing Management

Duration
10 Days
Delivery
In-house, public or online
From
R32,000 per delegate
Certificate
On completion
Course overview

Marketing delivers most when it is planned as a coherent strategy rather than a series of campaigns. This extended programme takes participants from market analysis through strategy to execution and control. The longer format allows a thorough study of segmentation, positioning, planning, and measurement together.

What you will be able to do
  • Analyse markets, customers, and competitors
  • Develop segmentation and targeting
  • Craft positioning and brand strategy
  • Build an integrated marketing plan
  • Coordinate the marketing mix
  • Measure and control marketing performance
Who should attend
  • Senior marketing managers
  • Marketing and brand leaders
  • Business unit managers
  • Aspiring marketing directors
Course outline
01
Analysing markets, customers, and competitors in depth
02
Developing segmentation and targeting choices
03
Crafting positioning and supporting brand strategy
04
Building an integrated marketing plan and budget
05
Coordinating the full marketing mix
06
Measuring and controlling marketing performance
07
Linking marketing strategy to corporate goals
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 13 Nov 2026Dubai10 DaysUS$3,300
16 to 27 Nov 2026Pretoria10 DaysR32,000
30 Nov to 11 Dec 2026Durban10 DaysR32,000
11 to 22 Jan 2027Cape Town10 DaysR32,000
8 to 19 Feb 2027Johannesburg10 DaysR32,000
12 to 23 Apr 2027London10 DaysUS$3,300
21 Jun to 2 Jul 2027Dubai10 DaysUS$3,300
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za