Trade Show and Exhibition Marketing
Exhibiting costs a great deal and most of that spend is wasted on stands nobody remembers. This course covers selecting the right events, designing an engaging presence and converting the conversations into pipeline afterwards.
Course outline
What this programme covers, module by module.
- 01Why most exhibition spend is wasted
- 02Selecting events and assessing audience fit
- 03Objectives, budget and what success would look like
- 04Stand design that invites conversation
- 05Briefing stand staff and managing shifts
- 06Lead capture, qualification and note taking
- 07Follow up discipline and measuring return
What you will gain
- Select events worth the cost of attending
- Set measurable objectives before committing budget
- Design a stand that starts conversations
- Brief and manage stand staff effectively
- Capture leads in a form worth following up
- Follow up quickly and measure return on the event
Who should attend
- Marketing and events staff
- Business development and sales teams
- Small business owners exhibiting
- Product and brand managers
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 27 Oct 2026 | London | 2 Days | US$1,100 | |
| 10 to 11 Nov 2026 | Dubai | 2 Days | US$1,100 | |
| 7 to 8 Dec 2026 | Pretoria | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Durban | 2 Days | R10,000 | |
| 22 to 23 Feb 2027 | Cape Town | 2 Days | R10,000 | |
| 27 to 28 Apr 2027 | Johannesburg | 2 Days | R10,000 | |
| 5 to 6 Jul 2027 | London | 2 Days | US$1,100 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.