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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Trade Show and Exhibition Marketing

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Exhibiting costs a great deal and most of that spend is wasted on stands nobody remembers. This course covers selecting the right events, designing an engaging presence and converting the conversations into pipeline afterwards.

What you will be able to do
  • Select events worth the cost of attending
  • Set measurable objectives before committing budget
  • Design a stand that starts conversations
  • Brief and manage stand staff effectively
  • Capture leads in a form worth following up
  • Follow up quickly and measure return on the event
Who should attend
  • Marketing and events staff
  • Business development and sales teams
  • Small business owners exhibiting
  • Product and brand managers
Course outline
01
Why most exhibition spend is wasted
02
Selecting events and assessing audience fit
03
Objectives, budget and what success would look like
04
Stand design that invites conversation
05
Briefing stand staff and managing shifts
06
Lead capture, qualification and note taking
07
Follow up discipline and measuring return
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 27 Oct 2026London2 DaysUS$1,100
10 to 11 Nov 2026Dubai2 DaysUS$1,100
7 to 8 Dec 2026Pretoria2 DaysR10,000
11 to 12 Jan 2027Durban2 DaysR10,000
22 to 23 Feb 2027Cape Town2 DaysR10,000
27 to 28 Apr 2027Johannesburg2 DaysR10,000
5 to 6 Jul 2027London2 DaysUS$1,100
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za