Product Launch and Market Introduction
Launches fail on readiness far more than on the product itself. This course covers sequencing a launch, preparing the channels that must sell and support it, and measuring the first weeks honestly.
Course outline
What this programme covers, module by module.
- 01Why launches fail on readiness rather than product
- 02Launch objectives and defining readiness criteria
- 03Sequencing activity across the launch window
- 04Preparing sales, service and delivery teams
- 05Messaging, channels and coordinated communication
- 06Early problems, feedback loops and rapid response
- 07Measuring the first weeks honestly and adjusting
What you will gain
- Define launch objectives and readiness criteria
- Sequence activity across the launch window
- Prepare sales, service and delivery to support the launch
- Coordinate messaging across channels
- Handle early problems and feedback quickly
- Measure launch performance and adjust
Who should attend
- Product and marketing managers
- Business development staff
- Sales and service leaders supporting launches
- Project managers running launches
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 27 to 29 Oct 2026 | London | 3 Days | US$1,500 | |
| 16 to 18 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 11 to 13 Jan 2027 | Pretoria | 3 Days | R13,000 | |
| 1 to 3 Feb 2027 | Cape Town | 3 Days | R13,000 | |
| 5 to 7 Apr 2027 | Johannesburg | 3 Days | R13,000 | |
| 14 to 16 Jun 2027 | London | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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