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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Product Launch and Market Introduction

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Launches fail on readiness far more than on the product itself. This course covers sequencing a launch, preparing the channels that must sell and support it, and measuring the first weeks honestly.

What you will be able to do
  • Define launch objectives and readiness criteria
  • Sequence activity across the launch window
  • Prepare sales, service and delivery to support the launch
  • Coordinate messaging across channels
  • Handle early problems and feedback quickly
  • Measure launch performance and adjust
Who should attend
  • Product and marketing managers
  • Business development staff
  • Sales and service leaders supporting launches
  • Project managers running launches
Course outline
01
Why launches fail on readiness rather than product
02
Launch objectives and defining readiness criteria
03
Sequencing activity across the launch window
04
Preparing sales, service and delivery teams
05
Messaging, channels and coordinated communication
06
Early problems, feedback loops and rapid response
07
Measuring the first weeks honestly and adjusting
Upcoming public sessions
DatesVenueDurationFee per delegate
27 to 29 Oct 2026London3 DaysUS$1,500
16 to 18 Nov 2026Dubai3 DaysUS$1,500
11 to 13 Jan 2027Pretoria3 DaysR13,000
1 to 3 Feb 2027Cape Town3 DaysR13,000
5 to 7 Apr 2027Johannesburg3 DaysR13,000
14 to 16 Jun 2027London3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za