Retail Sales and Merchandising
In retail, the store itself is a powerful selling tool when layout and service work together. This course develops the skills to sell on the floor and present product to encourage purchase. Delegates study customer engagement, display, and the drivers of basket size.
Course outline
What this programme covers, module by module.
- 01Engaging and reading walk in customers quickly
- 02Guiding customers to genuinely suitable products
- 03Applying upselling and cross selling naturally
- 04Presenting product through effective visual displays
- 05Managing stock levels and shelf availability
- 06Delivering service that brings customers back
- 07Using store layout to influence buying
What you will gain
- Engage and read walk in customers
- Guide customers to suitable products
- Apply upselling and cross selling
- Present product with effective displays
- Manage stock and shelf availability
- Deliver service that brings customers back
Who should attend
- Retail sales associates
- Store supervisors and managers
- Merchandising staff
- Frontline retail teams
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Dubai | 2 Days | US$1,100 | |
| 17 to 18 Nov 2026 | Pretoria | 2 Days | R10,000 | |
| 7 to 8 Dec 2026 | Durban | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Cape Town | 2 Days | R10,000 | |
| 22 to 23 Feb 2027 | Johannesburg | 2 Days | R10,000 | |
| 10 to 11 May 2027 | London | 2 Days | US$1,100 | |
| 12 to 13 Jul 2027 | Dubai | 2 Days | US$1,100 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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