Social Media Marketing and Community Building
Social platforms let organisations build direct relationships with customers at scale. This course covers how to plan and run social media that grows audiences and supports commercial goals. Participants learn content planning, engagement, and the handling of feedback in public.
Course outline
What this programme covers, module by module.
- 01Choosing platforms that fit the target audience
- 02Planning a practical social media content calendar
- 03Creating content that drives comments and shares
- 04Growing and nurturing an engaged online community
- 05Handling complaints and criticism in public view
- 06Measuring social media reach and engagement
- 07Working with influencers and user generated content
What you will gain
- Choose platforms that fit the audience
- Plan a social media content calendar
- Create content that drives engagement
- Grow and nurture an online community
- Handle comments and complaints publicly
- Measure social media performance
Who should attend
- Social media managers
- Marketing and communications staff
- Community managers
- Small business owners
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 9 to 11 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 23 to 25 Nov 2026 | Pretoria | 3 Days | R13,000 | |
| 7 to 9 Dec 2026 | Durban | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Cape Town | 3 Days | R13,000 | |
| 1 to 3 Mar 2027 | Johannesburg | 3 Days | R13,000 | |
| 17 to 19 May 2027 | London | 3 Days | US$1,500 | |
| 19 to 21 Jul 2027 | Dubai | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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