Social Media Marketing and Community Building
Course overview
Social platforms let organisations build direct relationships with customers at scale. This course covers how to plan and run social media that grows audiences and supports commercial goals. Participants learn content planning, engagement, and the handling of feedback in public.
What you will gain
- Choose platforms that fit the audience
- Plan a social media content calendar
- Create content that drives engagement
- Grow and nurture an online community
- Handle comments and complaints publicly
- Measure social media performance
Who should attend
- Social media managers
- Marketing and communications staff
- Community managers
- Small business owners
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 12 to 14 Oct 2026 | Pretoria | 3 Days | R13,000 | Book |
| 8 to 10 Feb 2027 | Cape Town | 3 Days | R13,000 | Book |
| 14 to 16 Jun 2027 | Durban | 3 Days | R13,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.