Customer Loyalty and Retention Programmes
Course overview
Keeping an existing customer usually costs far less than winning a new one. This course covers how to build loyalty and design programmes that keep customers coming back. Participants study retention drivers, loyalty schemes, and the recovery of at risk customers.
What you will gain
- Identify the drivers of customer loyalty
- Measure retention and churn
- Design effective loyalty programmes
- Segment customers for retention effort
- Win back lapsing customers
- Measure the value of retention
Who should attend
- Customer marketing staff
- Loyalty and CRM managers
- Service and retention teams
- Commercial managers
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 16 Dec 2026 | Cape Town | 3 Days | R13,000 | Book |
| 12 to 14 Apr 2027 | London | 3 Days | US$1,500 | Book |
| 9 to 11 Aug 2027 | Johannesburg | 3 Days | R13,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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