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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Customer Loyalty and Retention Programmes

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Keeping an existing customer usually costs far less than winning a new one. This course covers how to build loyalty and design programmes that keep customers coming back. Participants study retention drivers, loyalty schemes, and the recovery of at risk customers.

What you will be able to do
  • Identify the drivers of customer loyalty
  • Measure retention and churn
  • Design effective loyalty programmes
  • Segment customers for retention effort
  • Win back lapsing customers
  • Measure the value of retention
Who should attend
  • Customer marketing staff
  • Loyalty and CRM managers
  • Service and retention teams
  • Commercial managers
Course outline
01
Identifying the real drivers of customer loyalty
02
Measuring retention, churn, and lifetime value
03
Designing loyalty programmes that change behaviour
04
Segmenting customers to focus retention effort
05
Winning back lapsing and at risk customers
06
Measuring the financial value of retention
07
Building emotional loyalty beyond points and rewards
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 28 Oct 2026Cape Town3 DaysR13,000
23 to 25 Nov 2026Johannesburg3 DaysR13,000
7 to 9 Dec 2026London3 DaysUS$1,500
11 to 13 Jan 2027Dubai3 DaysUS$1,500
1 to 3 Mar 2027Pretoria3 DaysR13,000
3 to 5 May 2027Durban3 DaysR13,000
19 to 21 Jul 2027Cape Town3 DaysR13,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za