Product Marketing and Go to Market Planning
Course overview
A good product can still fail without a clear plan to bring it to market. This course covers how to position a product, define its messaging, and plan a successful launch. Delegates study segmentation, value propositions, and the coordination of a go to market plan.
What you will gain
- Segment the market and select targets
- Craft a compelling value proposition
- Develop messaging for each audience
- Plan pricing and channel strategy
- Coordinate a product launch
- Measure adoption and market response
Who should attend
- Product marketing managers
- Product managers
- Marketing and sales staff
- Commercial leaders
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 9 to 13 Nov 2026 | Durban | 5 Days | R18,000 | Book |
| 8 to 12 Mar 2027 | Johannesburg | 5 Days | R18,000 | Book |
| 12 to 16 Jul 2027 | Cape Town | 5 Days | R18,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.