Product Marketing and Go to Market Planning
A good product can still fail without a clear plan to bring it to market. This course covers how to position a product, define its messaging, and plan a successful launch. Delegates study segmentation, value propositions, and the coordination of a go to market plan.
Course outline
What this programme covers, module by module.
- 01Segmenting the market and selecting priority targets
- 02Crafting a compelling and differentiated value proposition
- 03Developing messaging tailored to each audience
- 04Planning pricing, packaging, and channel strategy
- 05Coordinating a launch across sales and marketing
- 06Measuring adoption and market response after launch
- 07Enabling the sales team with tools and content
What you will gain
- Segment the market and select targets
- Craft a compelling value proposition
- Develop messaging for each audience
- Plan pricing and channel strategy
- Coordinate a product launch
- Measure adoption and market response
Who should attend
- Product marketing managers
- Product managers
- Marketing and sales staff
- Commercial leaders
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 6 Nov 2026 | Cape Town | 5 Days | R18,000 | |
| 30 Nov to 4 Dec 2026 | Johannesburg | 5 Days | R18,000 | |
| 11 to 15 Jan 2027 | London | 5 Days | US$1,800 | |
| 8 to 12 Feb 2027 | Pretoria | 5 Days | R18,000 | |
| 12 to 16 Apr 2027 | Durban | 5 Days | R18,000 | |
| 21 to 25 Jun 2027 | Cape Town | 5 Days | R18,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R18,000 per delegate
- Duration
- 5 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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