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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Product Marketing and Go to Market Planning

Duration
5 Days
Delivery
In-house, public or online
From
R18,000 per delegate
Certificate
On completion
Course overview

A good product can still fail without a clear plan to bring it to market. This course covers how to position a product, define its messaging, and plan a successful launch. Delegates study segmentation, value propositions, and the coordination of a go to market plan.

What you will be able to do
  • Segment the market and select targets
  • Craft a compelling value proposition
  • Develop messaging for each audience
  • Plan pricing and channel strategy
  • Coordinate a product launch
  • Measure adoption and market response
Who should attend
  • Product marketing managers
  • Product managers
  • Marketing and sales staff
  • Commercial leaders
Course outline
01
Segmenting the market and selecting priority targets
02
Crafting a compelling and differentiated value proposition
03
Developing messaging tailored to each audience
04
Planning pricing, packaging, and channel strategy
05
Coordinating a launch across sales and marketing
06
Measuring adoption and market response after launch
07
Enabling the sales team with tools and content
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 6 Nov 2026Cape Town5 DaysR18,000
30 Nov to 4 Dec 2026Johannesburg5 DaysR18,000
11 to 15 Jan 2027London5 DaysUS$1,800
8 to 12 Feb 2027Pretoria5 DaysR18,000
12 to 16 Apr 2027Durban5 DaysR18,000
21 to 25 Jun 2027Cape Town5 DaysR18,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za