Referral and Word of Mouth Growth
Most businesses get their best customers by referral and have no idea how to cause another one. This course covers making word of mouth something you work at rather than something you hope for.
Course outline
What this programme covers, module by module.
- 01The channel that brings the best customers and gets no attention
- 02Finding out how your best customers really found you
- 03The moment in a relationship when someone will refer
- 04Asking without making it awkward or transactional
- 05Incentives, reciprocity and when a reward backfires
- 06Professional introducers, alliances and referral networks
- 07Tracking, acknowledging and keeping referrers referring
What you will gain
- Find out how your best customers actually found you
- Identify the moment a customer is willing to refer
- Ask for a referral without damaging the relationship
- Build a referral offer that does not feel like a bribe
- Work with professional referrers and introducers
- Track referrals and thank the people who send them
Who should attend
- Business owners and partners
- Sales and business development staff
- Professional service practitioners
- Marketing staff in low budget environments
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Pretoria | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | Durban | 2 Days | R10,000 | |
| 30 Nov to 1 Dec 2026 | Cape Town | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Johannesburg | 2 Days | R10,000 | |
| 9 to 10 Feb 2027 | London | 2 Days | US$1,100 | |
| 19 to 20 Apr 2027 | Dubai | 2 Days | US$1,100 | |
| 14 to 15 Jun 2027 | Pretoria | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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