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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Referral and Word of Mouth Growth

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Most businesses get their best customers by referral and have no idea how to cause another one. This course covers making word of mouth something you work at rather than something you hope for.

What you will be able to do
  • Find out how your best customers actually found you
  • Identify the moment a customer is willing to refer
  • Ask for a referral without damaging the relationship
  • Build a referral offer that does not feel like a bribe
  • Work with professional referrers and introducers
  • Track referrals and thank the people who send them
Who should attend
  • Business owners and partners
  • Sales and business development staff
  • Professional service practitioners
  • Marketing staff in low budget environments
Course outline
01
The channel that brings the best customers and gets no attention
02
Finding out how your best customers really found you
03
The moment in a relationship when someone will refer
04
Asking without making it awkward or transactional
05
Incentives, reciprocity and when a reward backfires
06
Professional introducers, alliances and referral networks
07
Tracking, acknowledging and keeping referrers referring
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 3 Nov 2026Pretoria2 DaysR10,000
16 to 17 Nov 2026Durban2 DaysR10,000
30 Nov to 1 Dec 2026Cape Town2 DaysR10,000
11 to 12 Jan 2027Johannesburg2 DaysR10,000
9 to 10 Feb 2027London2 DaysUS$1,100
19 to 20 Apr 2027Dubai2 DaysUS$1,100
14 to 15 Jun 2027Pretoria2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za