Marketing on a Small Budget
Small organisations compete against larger marketing budgets by being sharper rather than louder. This course covers choosing few channels well, producing content sustainably and measuring what actually brings enquiries.
Course outline
What this programme covers, module by module.
- 01Competing on sharpness rather than budget
- 02Defining a narrow audience and a clear proposition
- 03Choosing few channels and doing them properly
- 04Producing content at a sustainable pace
- 05Referrals, partnerships and borrowed audiences
- 06Simple measurement: what actually produced enquiries
- 07Cutting activity that does not work
What you will gain
- Define a narrow audience worth concentrating on
- Choose the few channels that suit your market
- Produce content at a pace you can sustain
- Use partnerships and referrals to extend reach
- Measure which activity actually produces enquiries
- Stop spending on activity that does not work
Who should attend
- Small business owners
- Marketing staff in small organisations
- Non profit communications staff
- Professionals marketing their own practice
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Pretoria | 2 Days | R10,000 | |
| 23 to 24 Nov 2026 | Durban | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Cape Town | 2 Days | R10,000 | |
| 26 to 27 Jan 2027 | Johannesburg | 2 Days | R10,000 | |
| 5 to 6 Apr 2027 | London | 2 Days | US$1,100 | |
| 14 to 15 Jun 2027 | Dubai | 2 Days | US$1,100 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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