Sponsorship and Event Marketing
Sponsorship is often agreed because someone asked, then measured by whether the logo appeared. This course covers buying, activating and evaluating sponsorship as a marketing investment.
Course outline
What this programme covers, module by module.
- 01Agreed because somebody asked, measured by logo placement
- 02Setting an objective before evaluating any opportunity
- 03Assessing audience, fit, clutter and value for money
- 04Rights, categories, exclusivity, term and renewal
- 05Activation: the spend after the sponsorship fee
- 06Hosting your own events as a marketing channel
- 07Measurement, reporting and the decision to renew or exit
What you will gain
- Decide what a sponsorship is meant to achieve
- Evaluate an opportunity against that objective
- Negotiate rights, exclusivity and renewal terms
- Activate a sponsorship rather than just appearing
- Run your own events as marketing
- Measure return and decide whether to continue
Who should attend
- Marketing and brand managers
- Corporate affairs and communications staff
- Event and partnership coordinators
- Executives approving sponsorship spend
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Cape Town | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 24 to 25 Nov 2026 | London | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Dubai | 2 Days | US$1,100 | |
| 25 to 26 Jan 2027 | Pretoria | 2 Days | R10,000 | |
| 5 to 6 Apr 2027 | Durban | 2 Days | R10,000 | |
| 14 to 15 Jun 2027 | Cape Town | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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