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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Sponsorship and Event Marketing

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Sponsorship is often agreed because someone asked, then measured by whether the logo appeared. This course covers buying, activating and evaluating sponsorship as a marketing investment.

What you will be able to do
  • Decide what a sponsorship is meant to achieve
  • Evaluate an opportunity against that objective
  • Negotiate rights, exclusivity and renewal terms
  • Activate a sponsorship rather than just appearing
  • Run your own events as marketing
  • Measure return and decide whether to continue
Who should attend
  • Marketing and brand managers
  • Corporate affairs and communications staff
  • Event and partnership coordinators
  • Executives approving sponsorship spend
Course outline
01
Agreed because somebody asked, measured by logo placement
02
Setting an objective before evaluating any opportunity
03
Assessing audience, fit, clutter and value for money
04
Rights, categories, exclusivity, term and renewal
05
Activation: the spend after the sponsorship fee
06
Hosting your own events as a marketing channel
07
Measurement, reporting and the decision to renew or exit
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 3 Nov 2026Cape Town2 DaysR10,000
16 to 17 Nov 2026Johannesburg2 DaysR10,000
24 to 25 Nov 2026London2 DaysUS$1,100
11 to 12 Jan 2027Dubai2 DaysUS$1,100
25 to 26 Jan 2027Pretoria2 DaysR10,000
5 to 6 Apr 2027Durban2 DaysR10,000
14 to 15 Jun 2027Cape Town2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za