Market Entry and Expansion Planning
Entering a new market fails on assumptions carried over from the home market. This course covers assessing a new market properly, choosing an entry mode and sizing the commitment realistically.
Course outline
What this programme covers, module by module.
- 01Why market entry fails on carried over assumptions
- 02Assessing market attractiveness with evidence
- 03Local competition, channels and route to market
- 04Entry modes and matching them to capability
- 05Adapting the proposition, pricing and positioning
- 06Investment, timeline and realistic expectations
- 07Milestones that justify continuing or stopping
What you will gain
- Assess market attractiveness with evidence
- Understand local competition and route to market
- Choose an entry mode suited to your capability
- Adapt the proposition to local conditions
- Plan the investment and timeline realistically
- Set milestones that would justify continuing or stopping
Who should attend
- Business development and strategy staff
- Export and regional managers
- Executives planning expansion
- Marketing managers entering new territories
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 4 Nov 2026 | Durban | 3 Days | R13,000 | |
| 23 to 25 Nov 2026 | Cape Town | 3 Days | R13,000 | |
| 7 to 9 Dec 2026 | Johannesburg | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | London | 3 Days | US$1,500 | |
| 8 to 10 Feb 2027 | Dubai | 3 Days | US$1,500 | |
| 19 to 21 Apr 2027 | Pretoria | 3 Days | R13,000 | |
| 5 to 7 Jul 2027 | Durban | 3 Days | R13,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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