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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service
Market Entry and Expansion Planning
Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview
Entering a new market fails on assumptions carried over from the home market. This course covers assessing a new market properly, choosing an entry mode and sizing the commitment realistically.
What you will be able to do
- Assess market attractiveness with evidence
- Understand local competition and route to market
- Choose an entry mode suited to your capability
- Adapt the proposition to local conditions
- Plan the investment and timeline realistically
- Set milestones that would justify continuing or stopping
Who should attend
- Business development and strategy staff
- Export and regional managers
- Executives planning expansion
- Marketing managers entering new territories
Course outline
01
Why market entry fails on carried over assumptions
02
Assessing market attractiveness with evidence
03
Local competition, channels and route to market
04
Entry modes and matching them to capability
05
Adapting the proposition, pricing and positioning
06
Investment, timeline and realistic expectations
07
Milestones that justify continuing or stopping
Upcoming public sessions
| Dates | Venue | Duration | Fee per delegate |
|---|---|---|---|
| 2 to 4 Nov 2026 | Durban | 3 Days | R13,000 |
| 23 to 25 Nov 2026 | Cape Town | 3 Days | R13,000 |
| 7 to 9 Dec 2026 | Johannesburg | 3 Days | R13,000 |
| 11 to 13 Jan 2027 | London | 3 Days | US$1,500 |
| 8 to 10 Feb 2027 | Dubai | 3 Days | US$1,500 |
| 19 to 21 Apr 2027 | Pretoria | 3 Days | R13,000 |
| 5 to 7 Jul 2027 | Durban | 3 Days | R13,000 |
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote
Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.
EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673 · training@eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za