Market Research and Consumer Insight
Confident marketing decisions rest on a real understanding of customers and markets. This course teaches how to plan and conduct research that produces reliable insight. Delegates study both qualitative and quantitative methods and how to turn findings into action.
Course outline
What this programme covers, module by module.
- 01Defining sharp research objectives and questions
- 02Selecting qualitative and quantitative methods
- 03Designing surveys and discussion guides
- 04Collecting and managing data ethically
- 05Analysing and interpreting findings without bias
- 06Turning insight into concrete marketing decisions
- 07Sampling correctly to represent the market
What you will gain
- Define research objectives and questions
- Select suitable research methods
- Design surveys and discussion guides
- Collect and manage data ethically
- Analyse and interpret findings
- Turn insight into marketing decisions
Who should attend
- Market research staff
- Marketing and insight managers
- Product managers
- Strategy professionals
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 30 Oct 2026 | London | 5 Days | US$1,800 | |
| 9 to 13 Nov 2026 | Dubai | 5 Days | US$1,800 | |
| 7 to 11 Dec 2026 | Pretoria | 5 Days | R18,000 | |
| 11 to 15 Jan 2027 | Durban | 5 Days | R18,000 | |
| 1 to 5 Mar 2027 | Cape Town | 5 Days | R18,000 | |
| 10 to 14 May 2027 | Johannesburg | 5 Days | R18,000 | |
| 12 to 16 Jul 2027 | London | 5 Days | US$1,800 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R18,000 per delegate
- Duration
- 5 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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