Market Research and Consumer Insight
Course overview
Confident marketing decisions rest on a real understanding of customers and markets. This course teaches how to plan and conduct research that produces reliable insight. Delegates study both qualitative and quantitative methods and how to turn findings into action.
What you will gain
- Define research objectives and questions
- Select suitable research methods
- Design surveys and discussion guides
- Collect and manage data ethically
- Analyse and interpret findings
- Turn insight into marketing decisions
Who should attend
- Market research staff
- Marketing and insight managers
- Product managers
- Strategy professionals
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 18 Sep 2026 | Johannesburg | 5 Days | R18,000 | Book |
| 11 to 15 Jan 2027 | Cape Town | 5 Days | R18,000 | Book |
| 10 to 14 May 2027 | Durban | 5 Days | R18,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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