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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Market Research and Consumer Insight

Duration
5 Days
Delivery
In-house, public or online
From
R18,000 per delegate
Certificate
On completion
Course overview

Confident marketing decisions rest on a real understanding of customers and markets. This course teaches how to plan and conduct research that produces reliable insight. Delegates study both qualitative and quantitative methods and how to turn findings into action.

What you will be able to do
  • Define research objectives and questions
  • Select suitable research methods
  • Design surveys and discussion guides
  • Collect and manage data ethically
  • Analyse and interpret findings
  • Turn insight into marketing decisions
Who should attend
  • Market research staff
  • Marketing and insight managers
  • Product managers
  • Strategy professionals
Course outline
01
Defining sharp research objectives and questions
02
Selecting qualitative and quantitative methods
03
Designing surveys and discussion guides
04
Collecting and managing data ethically
05
Analysing and interpreting findings without bias
06
Turning insight into concrete marketing decisions
07
Sampling correctly to represent the market
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 30 Oct 2026London5 DaysUS$1,800
9 to 13 Nov 2026Dubai5 DaysUS$1,800
7 to 11 Dec 2026Pretoria5 DaysR18,000
11 to 15 Jan 2027Durban5 DaysR18,000
1 to 5 Mar 2027Cape Town5 DaysR18,000
10 to 14 May 2027Johannesburg5 DaysR18,000
12 to 16 Jul 2027London5 DaysUS$1,800
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za