Search Engine Optimisation for Business Websites
Most business websites are invisible in search because nobody ever decided which questions the site should answer. This course covers earning search traffic honestly, without tricks that stop working.
Course outline
What this programme covers, module by module.
- 01Websites nobody decided what to answer
- 02Finding the terms buyers really use, not the ones you use
- 03Site structure, headings and internal linking
- 04Writing a page that satisfies a search intent completely
- 05Technical faults: speed, mobile, indexing and duplication
- 06Credibility, links and the tactics that stop working
- 07Measuring search contribution and reporting it honestly
What you will gain
- Find the terms buyers actually search for
- Structure a site so search engines understand it
- Write pages that answer a search intent fully
- Fix the technical faults that suppress ranking
- Build credibility signals that survive algorithm changes
- Measure what search is contributing
Who should attend
- Marketing and communications staff
- Business owners managing their own site
- Web content editors
- Anyone responsible for enquiries from the website
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | London | 2 Days | US$1,100 | |
| 30 Nov to 1 Dec 2026 | Dubai | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Pretoria | 2 Days | R10,000 | |
| 22 to 23 Feb 2027 | Durban | 2 Days | R10,000 | |
| 4 to 5 May 2027 | Cape Town | 2 Days | R10,000 | |
| 19 to 20 Jul 2027 | Johannesburg | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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