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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Search Engine Optimisation for Business Websites

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Most business websites are invisible in search because nobody ever decided which questions the site should answer. This course covers earning search traffic honestly, without tricks that stop working.

What you will be able to do
  • Find the terms buyers actually search for
  • Structure a site so search engines understand it
  • Write pages that answer a search intent fully
  • Fix the technical faults that suppress ranking
  • Build credibility signals that survive algorithm changes
  • Measure what search is contributing
Who should attend
  • Marketing and communications staff
  • Business owners managing their own site
  • Web content editors
  • Anyone responsible for enquiries from the website
Course outline
01
Websites nobody decided what to answer
02
Finding the terms buyers really use, not the ones you use
03
Site structure, headings and internal linking
04
Writing a page that satisfies a search intent completely
05
Technical faults: speed, mobile, indexing and duplication
06
Credibility, links and the tactics that stop working
07
Measuring search contribution and reporting it honestly
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 3 Nov 2026Johannesburg2 DaysR10,000
16 to 17 Nov 2026London2 DaysUS$1,100
30 Nov to 1 Dec 2026Dubai2 DaysUS$1,100
11 to 12 Jan 2027Pretoria2 DaysR10,000
22 to 23 Feb 2027Durban2 DaysR10,000
4 to 5 May 2027Cape Town2 DaysR10,000
19 to 20 Jul 2027Johannesburg2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za