Marketing Communications and Public Relations
Reputation is built through consistent, well managed communication with many audiences. This course covers how to plan communications and manage relationships with media and the public. Delegates learn messaging, media handling, and communication in sensitive situations.
Course outline
What this programme covers, module by module.
- 01Planning an integrated communications programme
- 02Crafting clear, consistent messages for each audience
- 03Building working relationships with journalists and media
- 04Writing press releases, statements, and media materials
- 05Managing communication during a crisis
- 06Measuring communication reach and effectiveness
- 07Handling media interviews with confidence
What you will gain
- Plan an integrated communications programme
- Craft clear and consistent messages
- Build relationships with the media
- Write press materials and statements
- Manage communication in a crisis
- Measure communication effectiveness
Who should attend
- Communications and PR staff
- Marketing managers
- Corporate affairs professionals
- Spokespeople and executives
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 9 to 11 Nov 2026 | Johannesburg | 3 Days | R13,000 | |
| 23 to 25 Nov 2026 | London | 3 Days | US$1,500 | |
| 11 to 13 Jan 2027 | Dubai | 3 Days | US$1,500 | |
| 8 to 10 Mar 2027 | Durban | 3 Days | R13,000 | |
| 17 to 19 May 2027 | Cape Town | 3 Days | R13,000 | |
| 19 to 21 Jul 2027 | Johannesburg | 3 Days | R13,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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