Brand Management and Positioning
Course overview
A strong brand shapes how customers perceive value and choose between competitors. This course covers how to build, position, and manage a brand so that it stands for something meaningful. Delegates study brand strategy, identity, and the measurement of brand equity.
What you will gain
- Define a clear brand positioning
- Develop brand identity and personality
- Align brand across every touchpoint
- Manage brand architecture and extensions
- Communicate brand value to customers
- Measure and protect brand equity
Who should attend
- Brand and marketing managers
- Product managers
- Communications professionals
- Business owners
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 9 to 13 Nov 2026 | Dubai | 5 Days | US$1,800 | Book |
| 8 to 12 Mar 2027 | London | 5 Days | US$1,800 | Book |
| 12 to 16 Jul 2027 | Johannesburg | 5 Days | R18,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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