Brand Management and Positioning
A strong brand shapes how customers perceive value and choose between competitors. This course covers how to build, position, and manage a brand so that it stands for something meaningful. Delegates study brand strategy, identity, and the measurement of brand equity.
Course outline
What this programme covers, module by module.
- 01Defining a distinctive and credible brand positioning
- 02Developing brand identity, voice, and personality
- 03Aligning the brand across every customer touchpoint
- 04Managing brand architecture and product extensions
- 05Communicating brand value clearly to customers
- 06Measuring and protecting brand equity over time
- 07Repositioning a brand as markets shift
What you will gain
- Define a clear brand positioning
- Develop brand identity and personality
- Align brand across every touchpoint
- Manage brand architecture and extensions
- Communicate brand value to customers
- Measure and protect brand equity
Who should attend
- Brand and marketing managers
- Product managers
- Communications professionals
- Business owners
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 6 Nov 2026 | Dubai | 5 Days | US$1,800 | |
| 16 to 20 Nov 2026 | Pretoria | 5 Days | R18,000 | |
| 30 Nov to 4 Dec 2026 | Durban | 5 Days | R18,000 | |
| 11 to 15 Jan 2027 | Cape Town | 5 Days | R18,000 | |
| 25 to 29 Jan 2027 | Johannesburg | 5 Days | R18,000 | |
| 5 to 9 Apr 2027 | London | 5 Days | US$1,800 | |
| 14 to 18 Jun 2027 | Dubai | 5 Days | US$1,800 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R18,000 per delegate
- Duration
- 5 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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