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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service
Brand Management and Positioning
Duration
5 Days
Delivery
In-house, public or online
From
R18,000 per delegate
Certificate
On completion
Course overview
A strong brand shapes how customers perceive value and choose between competitors. This course covers how to build, position, and manage a brand so that it stands for something meaningful. Delegates study brand strategy, identity, and the measurement of brand equity.
What you will be able to do
- Define a clear brand positioning
- Develop brand identity and personality
- Align brand across every touchpoint
- Manage brand architecture and extensions
- Communicate brand value to customers
- Measure and protect brand equity
Who should attend
- Brand and marketing managers
- Product managers
- Communications professionals
- Business owners
Course outline
01
Defining a distinctive and credible brand positioning
02
Developing brand identity, voice, and personality
03
Aligning the brand across every customer touchpoint
04
Managing brand architecture and product extensions
05
Communicating brand value clearly to customers
06
Measuring and protecting brand equity over time
07
Repositioning a brand as markets shift
Upcoming public sessions
| Dates | Venue | Duration | Fee per delegate |
|---|---|---|---|
| 2 to 6 Nov 2026 | Dubai | 5 Days | US$1,800 |
| 16 to 20 Nov 2026 | Pretoria | 5 Days | R18,000 |
| 30 Nov to 4 Dec 2026 | Durban | 5 Days | R18,000 |
| 11 to 15 Jan 2027 | Cape Town | 5 Days | R18,000 |
| 25 to 29 Jan 2027 | Johannesburg | 5 Days | R18,000 |
| 5 to 9 Apr 2027 | London | 5 Days | US$1,800 |
| 14 to 18 Jun 2027 | Dubai | 5 Days | US$1,800 |
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote
Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.
EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673 · training@eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za