Marketing Analytics and Campaign Measurement
Marketing spend deserves the same scrutiny as any other investment. This course shows how to measure marketing activity and prove its contribution to the business. Participants work with metrics, attribution, and dashboards to guide better decisions.
Course outline
What this programme covers, module by module.
- 01Defining marketing metrics that matter to the business
- 02Tracking campaigns consistently across channels
- 03Applying attribution models to understand results
- 04Calculating marketing return on investment
- 05Building dashboards that stakeholders can read
- 06Turning insight into better future campaigns
- 07Setting up conversion tracking and tagging
What you will gain
- Define meaningful marketing metrics
- Track campaigns across channels
- Apply attribution to understand results
- Calculate marketing return on investment
- Build dashboards for stakeholders
- Use insight to improve future campaigns
Who should attend
- Marketing analysts
- Marketing managers
- Campaign and digital staff
- Commercial and finance partners
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 27 to 29 Oct 2026 | London | 3 Days | US$1,500 | |
| 23 to 25 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 7 to 9 Dec 2026 | Pretoria | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Durban | 3 Days | R13,000 | |
| 1 to 3 Mar 2027 | Cape Town | 3 Days | R13,000 | |
| 10 to 12 May 2027 | Johannesburg | 3 Days | R13,000 | |
| 19 to 21 Jul 2027 | London | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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