Marketing Analytics and Campaign Measurement
Course overview
Marketing spend deserves the same scrutiny as any other investment. This course shows how to measure marketing activity and prove its contribution to the business. Participants work with metrics, attribution, and dashboards to guide better decisions.
What you will gain
- Define meaningful marketing metrics
- Track campaigns across channels
- Apply attribution to understand results
- Calculate marketing return on investment
- Build dashboards for stakeholders
- Use insight to improve future campaigns
Who should attend
- Marketing analysts
- Marketing managers
- Campaign and digital staff
- Commercial and finance partners
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 16 Dec 2026 | Pretoria | 3 Days | R13,000 | Book |
| 12 to 14 Apr 2027 | Dubai | 3 Days | US$1,500 | Book |
| 9 to 11 Aug 2027 | London | 3 Days | US$1,500 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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