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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Marketing Analytics and Campaign Measurement

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Marketing spend deserves the same scrutiny as any other investment. This course shows how to measure marketing activity and prove its contribution to the business. Participants work with metrics, attribution, and dashboards to guide better decisions.

What you will be able to do
  • Define meaningful marketing metrics
  • Track campaigns across channels
  • Apply attribution to understand results
  • Calculate marketing return on investment
  • Build dashboards for stakeholders
  • Use insight to improve future campaigns
Who should attend
  • Marketing analysts
  • Marketing managers
  • Campaign and digital staff
  • Commercial and finance partners
Course outline
01
Defining marketing metrics that matter to the business
02
Tracking campaigns consistently across channels
03
Applying attribution models to understand results
04
Calculating marketing return on investment
05
Building dashboards that stakeholders can read
06
Turning insight into better future campaigns
07
Setting up conversion tracking and tagging
Upcoming public sessions
DatesVenueDurationFee per delegate
27 to 29 Oct 2026London3 DaysUS$1,500
23 to 25 Nov 2026Dubai3 DaysUS$1,500
7 to 9 Dec 2026Pretoria3 DaysR13,000
11 to 13 Jan 2027Durban3 DaysR13,000
1 to 3 Mar 2027Cape Town3 DaysR13,000
10 to 12 May 2027Johannesburg3 DaysR13,000
19 to 21 Jul 2027London3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za