Business Development and Lead Generation
A healthy pipeline starts long before a sales meeting, with disciplined prospecting and outreach. This course covers how to find, qualify, and engage new business opportunities. Participants build practical prospecting plans and outreach approaches.
Course outline
What this programme covers, module by module.
- 01Defining the ideal customer profile precisely
- 02Building and prioritising a targeted prospect list
- 03Reaching out through calls, email, and social
- 04Qualifying leads to focus effort where it counts
- 05Booking meetings with genuine decision makers
- 06Tracking pipeline and conversion at each stage
- 07Writing outreach messages that earn replies
What you will gain
- Define the ideal customer profile
- Build and prioritise a prospect list
- Reach out through multiple channels
- Qualify leads to focus effort
- Book meetings with decision makers
- Track pipeline and conversion
Who should attend
- Business development representatives
- Sales professionals
- Marketing staff supporting sales
- Entrepreneurs and founders
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 4 Nov 2026 | London | 3 Days | US$1,500 | |
| 23 to 25 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 7 to 9 Dec 2026 | Pretoria | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Durban | 3 Days | R13,000 | |
| 9 to 11 Feb 2027 | Cape Town | 3 Days | R13,000 | |
| 26 to 28 Apr 2027 | Johannesburg | 3 Days | R13,000 | |
| 28 to 30 Jun 2027 | London | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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