Business Development and Lead Generation
Course overview
A healthy pipeline starts long before a sales meeting, with disciplined prospecting and outreach. This course covers how to find, qualify, and engage new business opportunities. Participants build practical prospecting plans and outreach approaches.
What you will gain
- Define the ideal customer profile
- Build and prioritise a prospect list
- Reach out through multiple channels
- Qualify leads to focus effort
- Book meetings with decision makers
- Track pipeline and conversion
Who should attend
- Business development representatives
- Sales professionals
- Marketing staff supporting sales
- Entrepreneurs and founders
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 12 to 14 Oct 2026 | London | 3 Days | US$1,500 | Book |
| 8 to 10 Feb 2027 | Johannesburg | 3 Days | R13,000 | Book |
| 14 to 16 Jun 2027 | Cape Town | 3 Days | R13,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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