Merchandising and Category Management
Where a product sits and how it is presented changes what sells. This course covers category planning, space allocation and the display disciplines that lift sales per square metre.
Course outline
What this programme covers, module by module.
- 01How shoppers navigate a store and make decisions
- 02Category definition, roles and strategy
- 03Space allocation using sales and margin data
- 04Planograms, display standards and compliance
- 05Promotions, seasonality and end of aisle space
- 06Availability, out of stocks and replenishment
- 07Measuring category performance and reviewing the plan
What you will gain
- Build a category plan around shopper behaviour
- Allocate space using sales and margin data
- Design planograms and maintain compliance
- Manage promotions and seasonal changes
- Control availability and reduce out of stocks
- Measure category performance and adjust
Who should attend
- Retail and category managers
- Merchandisers and store managers
- Supplier account managers serving retail
- Buying and planning staff
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 28 Oct 2026 | Dubai | 3 Days | US$1,500 | |
| 16 to 18 Nov 2026 | Pretoria | 3 Days | R13,000 | |
| 30 Nov to 2 Dec 2026 | Durban | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Cape Town | 3 Days | R13,000 | |
| 22 to 24 Feb 2027 | Johannesburg | 3 Days | R13,000 | |
| 26 to 28 Apr 2027 | London | 3 Days | US$1,500 | |
| 12 to 14 Jul 2027 | Dubai | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
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