Pricing Strategy and Revenue Management
Price is one of the most powerful and least used levers a business has for profit. This course explains how to set and manage prices that reflect value and grow revenue. Participants study pricing methods, elasticity, and the discipline of revenue management.
Course outline
What this programme covers, module by module.
- 01Understanding cost, value, and competitor based pricing
- 02Setting prices anchored to perceived customer value
- 03Assessing price sensitivity and elasticity of demand
- 04Designing discount, promotion, and bundle structures
- 05Managing revenue across segments and channels
- 06Avoiding common pricing and discounting mistakes
- 07Applying dynamic pricing where it fits
What you will gain
- Understand cost, value, and competitor pricing
- Set prices based on perceived value
- Assess price sensitivity and elasticity
- Design discount and promotion structures
- Manage revenue across segments
- Avoid common pricing mistakes
Who should attend
- Marketing and product managers
- Commercial and pricing staff
- Sales leaders
- Finance business partners
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 4 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 17 to 19 Nov 2026 | Pretoria | 3 Days | R13,000 | |
| 30 Nov to 2 Dec 2026 | Durban | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Cape Town | 3 Days | R13,000 | |
| 1 to 3 Feb 2027 | Johannesburg | 3 Days | R13,000 | |
| 5 to 7 Apr 2027 | London | 3 Days | US$1,500 | |
| 7 to 9 Jun 2027 | Dubai | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Sales, Marketing & Customer Service
- Formats
- In-house, public, online
More in Sales, Marketing & Customer Service
Consultative Selling and Solution Sales
Buyers respond less to product pitches and more to sellers who understand their problems. This course develops a consultative approach that uncovers needs and shapes tailored solutions. Delegates practise questioning, listening, and building value throughout the sales conversation.
Key Account Management and Growth
A small number of important customers often account for the bulk of revenue and future growth. This course shows how to manage and grow those key accounts through planning and strong relationships. Participants build account plans and strategies to defend and expand their most valuable business.
Digital Marketing Strategy and Execution
Reaching customers now means orchestrating a mix of search, social, content, and paid channels. This course builds a practical understanding of how to plan and run digital marketing that supports business goals. Delegates learn to set objectives, choose channels, and measure results.