Pricing Strategy and Revenue Management
Course overview
Price is one of the most powerful and least used levers a business has for profit. This course explains how to set and manage prices that reflect value and grow revenue. Participants study pricing methods, elasticity, and the discipline of revenue management.
What you will gain
- Understand cost, value, and competitor pricing
- Set prices based on perceived value
- Assess price sensitivity and elasticity
- Design discount and promotion structures
- Manage revenue across segments
- Avoid common pricing mistakes
Who should attend
- Marketing and product managers
- Commercial and pricing staff
- Sales leaders
- Finance business partners
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 12 to 14 Oct 2026 | Dubai | 3 Days | US$1,500 | Book |
| 8 to 10 Feb 2027 | London | 3 Days | US$1,500 | Book |
| 14 to 16 Jun 2027 | Pretoria | 3 Days | R13,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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