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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Pricing Strategy and Revenue Management

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Price is one of the most powerful and least used levers a business has for profit. This course explains how to set and manage prices that reflect value and grow revenue. Participants study pricing methods, elasticity, and the discipline of revenue management.

What you will be able to do
  • Understand cost, value, and competitor pricing
  • Set prices based on perceived value
  • Assess price sensitivity and elasticity
  • Design discount and promotion structures
  • Manage revenue across segments
  • Avoid common pricing mistakes
Who should attend
  • Marketing and product managers
  • Commercial and pricing staff
  • Sales leaders
  • Finance business partners
Course outline
01
Understanding cost, value, and competitor based pricing
02
Setting prices anchored to perceived customer value
03
Assessing price sensitivity and elasticity of demand
04
Designing discount, promotion, and bundle structures
05
Managing revenue across segments and channels
06
Avoiding common pricing and discounting mistakes
07
Applying dynamic pricing where it fits
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 4 Nov 2026Dubai3 DaysUS$1,500
17 to 19 Nov 2026Pretoria3 DaysR13,000
30 Nov to 2 Dec 2026Durban3 DaysR13,000
11 to 13 Jan 2027Cape Town3 DaysR13,000
1 to 3 Feb 2027Johannesburg3 DaysR13,000
5 to 7 Apr 2027London3 DaysUS$1,500
7 to 9 Jun 2027Dubai3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za