Writing for the Web and Digital Channels
People do not read web pages the way they read documents, and writing that ignores that gets skipped. This course covers structuring digital content for scanning, writing for search and adapting tone across channels.
Course outline
What this programme covers, module by module.
- 01How people actually read on screen
- 02Structuring for scanning: headings, chunks and front loading
- 03Writing openings that carry the meaning
- 04Tone and length across web, social and email
- 05Writing for search without wrecking readability
- 06Accessibility: plain language, links and alternative text
- 07Editing ruthlessly and cutting length
What you will gain
- Structure digital content for readers who scan
- Write headings and openings that carry the meaning
- Adapt tone and length to each channel
- Write for search without damaging readability
- Make content accessible to readers using assistive technology
- Edit ruthlessly for clarity and length
Who should attend
- Communications and marketing staff
- Administrators maintaining web content
- Subject experts writing for public audiences
- Anyone producing digital copy
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 9 to 10 Nov 2026 | London | 2 Days | US$1,100 | |
| 23 to 24 Nov 2026 | Dubai | 2 Days | US$1,100 | |
| 7 to 8 Dec 2026 | Pretoria | 2 Days | R10,000 | |
| 11 to 12 Jan 2027 | Durban | 2 Days | R10,000 | |
| 9 to 10 Feb 2027 | Cape Town | 2 Days | R10,000 | |
| 19 to 20 Apr 2027 | Johannesburg | 2 Days | R10,000 | |
| 22 to 23 Jun 2027 | London | 2 Days | US$1,100 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Communication & Soft Skills
- Formats
- In-house, public, online
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