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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Communication & Soft Skills

Writing for the Web and Digital Channels

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

People do not read web pages the way they read documents, and writing that ignores that gets skipped. This course covers structuring digital content for scanning, writing for search and adapting tone across channels.

What you will be able to do
  • Structure digital content for readers who scan
  • Write headings and openings that carry the meaning
  • Adapt tone and length to each channel
  • Write for search without damaging readability
  • Make content accessible to readers using assistive technology
  • Edit ruthlessly for clarity and length
Who should attend
  • Communications and marketing staff
  • Administrators maintaining web content
  • Subject experts writing for public audiences
  • Anyone producing digital copy
Course outline
01
How people actually read on screen
02
Structuring for scanning: headings, chunks and front loading
03
Writing openings that carry the meaning
04
Tone and length across web, social and email
05
Writing for search without wrecking readability
06
Accessibility: plain language, links and alternative text
07
Editing ruthlessly and cutting length
Upcoming public sessions
DatesVenueDurationFee per delegate
9 to 10 Nov 2026London2 DaysUS$1,100
23 to 24 Nov 2026Dubai2 DaysUS$1,100
7 to 8 Dec 2026Pretoria2 DaysR10,000
11 to 12 Jan 2027Durban2 DaysR10,000
9 to 10 Feb 2027Cape Town2 DaysR10,000
19 to 20 Apr 2027Johannesburg2 DaysR10,000
22 to 23 Jun 2027London2 DaysUS$1,100
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za