Quality Function Deployment and Voice of the Customer
Products fail commercially when engineering priorities drift from what customers actually value. This course covers capturing customer requirements and translating them systematically into design and process characteristics.
Course outline
What this programme covers, module by module.
- 01Where products drift away from customer value
- 02Capturing the voice of the customer
- 03Stated, expected and delighting requirements
- 04Translating requirements into measurable characteristics
- 05Building the requirements matrix
- 06Competitive comparison and setting targets
- 07Cascading into design, process and control plans
What you will gain
- Capture customer requirements in the customer's language
- Distinguish stated, expected and delighting requirements
- Translate requirements into measurable characteristics
- Build and interpret a requirements matrix
- Prioritise design effort against customer value
- Cascade priorities into process and control planning
Who should attend
- Product development and design engineers
- Quality engineers
- Marketing and product managers
- Process engineers supporting new products
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 3 to 5 Nov 2026 | Pretoria | 3 Days | R13,000 | |
| 23 to 25 Nov 2026 | Durban | 3 Days | R13,000 | |
| 7 to 9 Dec 2026 | Cape Town | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Johannesburg | 3 Days | R13,000 | |
| 22 to 24 Feb 2027 | London | 3 Days | US$1,500 | |
| 3 to 5 May 2027 | Dubai | 3 Days | US$1,500 | |
| 12 to 14 Jul 2027 | Pretoria | 3 Days | R13,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Quality & Auditing
- Formats
- In-house, public, online
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