Persuasive Business Writing
Most business writing that asks for something fails because it opens with background instead of the request. This course covers structuring documents that lead with the ask and support it with evidence the reader can check.
Course outline
What this programme covers, module by module.
- 01Why persuasive documents fail in the first paragraph
- 02Leading with the ask and the recommendation
- 03Structuring an argument the reader can follow
- 04Evidence that survives scrutiny
- 05Anticipating and addressing objections in the text
- 06Tone: confidence without overstatement
- 07Editing for length while keeping the argument intact
What you will gain
- Lead with the request rather than the background
- Structure an argument the reader can follow
- Choose evidence that survives scrutiny
- Anticipate and address objections in the text
- Write with appropriate confidence and restraint
- Edit for length without losing the argument
Who should attend
- Managers writing proposals and recommendations
- Analysts and specialists
- Business development and bid staff
- Anyone writing to persuade internally
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 3 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 23 to 24 Nov 2026 | London | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Dubai | 2 Days | US$1,100 | |
| 22 to 23 Feb 2027 | Pretoria | 2 Days | R10,000 | |
| 10 to 11 May 2027 | Durban | 2 Days | R10,000 | |
| 19 to 20 Jul 2027 | Cape Town | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Communication & Soft Skills
- Formats
- In-house, public, online
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