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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Communication & Soft Skills

Persuasive Business Writing

Duration
2 Days
Delivery
In-house, public or online
From
R10,000 per delegate
Certificate
On completion
Course overview

Most business writing that asks for something fails because it opens with background instead of the request. This course covers structuring documents that lead with the ask and support it with evidence the reader can check.

What you will be able to do
  • Lead with the request rather than the background
  • Structure an argument the reader can follow
  • Choose evidence that survives scrutiny
  • Anticipate and address objections in the text
  • Write with appropriate confidence and restraint
  • Edit for length without losing the argument
Who should attend
  • Managers writing proposals and recommendations
  • Analysts and specialists
  • Business development and bid staff
  • Anyone writing to persuade internally
Course outline
01
Why persuasive documents fail in the first paragraph
02
Leading with the ask and the recommendation
03
Structuring an argument the reader can follow
04
Evidence that survives scrutiny
05
Anticipating and addressing objections in the text
06
Tone: confidence without overstatement
07
Editing for length while keeping the argument intact
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 3 Nov 2026Johannesburg2 DaysR10,000
23 to 24 Nov 2026London2 DaysUS$1,100
11 to 12 Jan 2027Dubai2 DaysUS$1,100
22 to 23 Feb 2027Pretoria2 DaysR10,000
10 to 11 May 2027Durban2 DaysR10,000
19 to 20 Jul 2027Cape Town2 DaysR10,000
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za