Storytelling for Business Communication
Facts inform, but stories persuade and stick. Participants learn to craft and deliver narratives that make ideas memorable, whether pitching a project, presenting results, or leading change.
Course outline
What this programme covers, module by module.
- 01Finding the story buried inside a dry business message
- 02Structuring a narrative with a clear beginning, tension and resolution
- 03Using characters and stakes to hold an audience's attention
- 04Matching the story to the audience, moment and purpose
- 05Delivering a story with authentic emotion rather than performance
- 06Combining hard data with narrative to persuade decision-makers
- 07Building a personal bank of reusable business stories
What you will gain
- Identify the story within business messages
- Structure narratives with a clear arc
- Use characters and tension to hold attention
- Match stories to the audience and purpose
- Deliver stories with authentic emotion
- Combine data and narrative for persuasion
Who should attend
- Leaders communicating vision and change
- Marketing and communications staff
- Sales and business development professionals
- Anyone who needs to persuade an audience
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 27 Oct 2026 | Johannesburg | 2 Days | R10,000 | |
| 16 to 17 Nov 2026 | London | 2 Days | US$1,100 | |
| 7 to 8 Dec 2026 | Dubai | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Pretoria | 2 Days | R10,000 | |
| 8 to 9 Feb 2027 | Durban | 2 Days | R10,000 | |
| 12 to 13 Apr 2027 | Cape Town | 2 Days | R10,000 | |
| 21 to 22 Jun 2027 | Johannesburg | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Communication & Soft Skills
- Formats
- In-house, public, online
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