Storytelling for Business Communication
Course overview
Facts inform, but stories persuade and stick. Participants learn to craft and deliver narratives that make ideas memorable, whether pitching a project, presenting results, or leading change.
What you will gain
- Identify the story within business messages
- Structure narratives with a clear arc
- Use characters and tension to hold attention
- Match stories to the audience and purpose
- Deliver stories with authentic emotion
- Combine data and narrative for persuasion
Who should attend
- Leaders communicating vision and change
- Marketing and communications staff
- Sales and business development professionals
- Anyone who needs to persuade an audience
Upcoming sessions
| Date | City | Duration | Fees | |
|---|---|---|---|---|
| 14 to 15 Sep 2026 | Johannesburg | 2 Days | R10,000 | Book |
| 11 to 12 Jan 2027 | Cape Town | 2 Days | R10,000 | Book |
| 10 to 11 May 2027 | Durban | 2 Days | R10,000 | Book |
Fees are per delegate and exclude VAT. Dates run in the second week of each month. We also deliver this course on your own schedule, in-house or live online.
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