Text and Sentiment Analysis for Business
Reviews, complaints, survey comments and support tickets hold detail no rating scale captures. This course covers turning free text into structured insight that operational teams can act on.
Course outline
What this programme covers, module by module.
- 01Free text as an underused business asset
- 02Preparing and cleaning text data
- 03Classification into operational categories
- 04Sentiment analysis and where it misleads
- 05Theme detection and emerging issue identification
- 06Linking text findings to operational metrics
- 07Presenting findings credibly with examples
What you will gain
- Prepare free text data for analysis
- Classify text into meaningful operational categories
- Apply sentiment analysis and understand its limits
- Identify emerging themes and their trends
- Link text findings to operational metrics
- Present text based findings credibly
Who should attend
- Insight and customer experience analysts
- Quality and complaints staff
- Research and marketing analysts
- Operations managers using feedback data
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 26 to 28 Oct 2026 | Johannesburg | 3 Days | R13,000 | |
| 9 to 11 Nov 2026 | London | 3 Days | US$1,500 | |
| 1 to 3 Dec 2026 | Dubai | 3 Days | US$1,500 | |
| 11 to 13 Jan 2027 | Pretoria | 3 Days | R13,000 | |
| 1 to 3 Mar 2027 | Durban | 3 Days | R13,000 | |
| 10 to 12 May 2027 | Cape Town | 3 Days | R13,000 | |
| 12 to 14 Jul 2027 | Johannesburg | 3 Days | R13,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Data & Analytics
- Formats
- In-house, public, online
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