Pricing Analytics and Price Elasticity
Prices are often set by cost plus a margin and then never tested, leaving money on the table in some lines and customers walking away in others. This course covers analysing what price is actually doing.
Course outline
What this programme covers, module by module.
- 01Cost plus a margin, then never tested
- 02Transaction data, price realisation and where the leakage sits
- 03Elasticity: estimating how demand responds to price
- 04Discounting, rebates and the true cost of a concession
- 05Segment, channel and customer level price comparison
- 06Testing a change before rolling it out everywhere
- 07Presenting a recommendation, its assumptions and its risks
What you will gain
- Assemble the transaction data pricing analysis needs
- Estimate how demand responds to price
- Analyse discounting and its real cost
- Compare pricing across segments and channels
- Test a price change before rolling it out
- Present a pricing recommendation with its risks
Who should attend
- Pricing and commercial analysts
- Sales and marketing managers
- Finance staff supporting commercial decisions
- Category and product managers
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 4 Nov 2026 | Johannesburg | 3 Days | R13,000 | |
| 16 to 18 Nov 2026 | London | 3 Days | US$1,500 | |
| 7 to 9 Dec 2026 | Dubai | 3 Days | US$1,500 | |
| 11 to 13 Jan 2027 | Pretoria | 3 Days | R13,000 | |
| 26 to 28 Jan 2027 | Durban | 3 Days | R13,000 | |
| 5 to 7 Apr 2027 | Cape Town | 3 Days | R13,000 | |
| 14 to 16 Jun 2027 | Johannesburg | 3 Days | R13,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Data & Analytics
- Formats
- In-house, public, online
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